Candies Noix Cie
Turnover in the confectionery sector is growing, due both to an increase in the products sold and also to an increase in their price. Confectionery market: trends and projections In France, the confectionery manufacturing sector has nearly 83 companies, mostly SMEs, and employs nearly 7,000 employees for an annual production of 230,000 tons ( LSA Commerce Consumption ). But the sector is largely dominated by six major operators (Haribo, Lutti, Ferrero, Mars, Kraft and Nestlé) which generate around 80% of sales in the national territory. This sector generates a turnover of more than 800 million euros in France, including 5 million in the artisanal sector. On a European scale, France ranks 8th among confectionery producers.boutique de bonbons As far as distribution is concerned, be aware that large food stores (GSA) take the lion's share with nearly 85% of the market. The confectioner-artisan who ensures the manufacture of his products himself is very much in the minority. To resist in this very competitive market, it must adopt an original positioning and the sale of very high quality products. Finally, there are also franchise brands. The distribution networks can differentiate themselves with, here too, a premium positioning, a very wide offer or even very competitive prices. Some aspects of candy store regulations It is not necessary to have specific training to be able to open a candy store. However, it is very common for this type of establishment to be run by a person with pastry chef training. On the other hand, to obtain the status of artisan-confectioner, it is essential to have followed an adequate training: CAP then technical trade certificate (BTM) of pastry chef-confectioner-chocolate maker or even Higher Master's degree (BMS) food. Finally, it should be remembered that draconian hygiene and sanitary conditions must be respected, even if you do not manufacture your products yourself. If you devote yourself solely to the sales activity, it is also very important to know the components and origins of all the products sold. Opening a candy store: choosing the concept Market research should lead you to question your commercial positioning. This will help you to consolidate it or to opt for an approach which you had not thought of because it is more promising and/or because you had considered a concept in decline. While the confectionery industry is waging a merciless takeover war (Lutti wants to make new acquisitions according to Le Figaro ), Ferrero is attacking Nestlé in the United States (explains L'Usine Nouvelle ), it is particularly suitable for craftsmen-confectioners but also for the simple retailer, to adopt an original positioning: organic and vegan sweets, natural recipes from ancestral know-how... All the options that allow you to position yourself on the top-of-the-range and seduce a niche clientele can be considered. But you can also opt for a less elitist positioning and retail gummies and other lollipops. You will then have to stand out with a very wide choice.